How Should I Use Semrush with Letterdrop?

TL;DR:

• Semrush is great for deep keyword research, providing valuable insights into keywords, website performance, and historical data.
• Letterdrop is useful for content optimization, offering features like search intent analysis and comparative data.
• Letterdrop integrates with Google Search Console to identify pages that need content refresh.
• Pairing Letterdrop with a Semrush base plan covers SEO bases from top to bottom.

You're a Content Marketer with ambitious traffic and conversion goals for SEO. You're probably considering tools like Semrush and Letterdrop. Maybe you think just going with Semrush will be enough to take care of SEO.

But here's the thing — the tools complement one another really well, making up for where one falls short and effectively closing any gaps in your SEO bases.

Here's how to use the two together to execute your SEO strategy.

How You Should Use Semrush

For Keyword and Competitor Research

Semrush is a powerful tool with a comprehensive keyword database, perfect for deep keyword and competitor research.

Here's what Semrush is good for:

1. It Has Keyword Performance Insights: Semrush makes it easy for you to understand traffic potential and the level of competitiveness you'll face. You have access to valuable metrics and data for keywords, such as search volume, search intent, keyword difficulty, trends, and cost per click.
2. It Has Thorough Website Analysis: Semrush lets you analyze your website and your competitors' websites for a high-level overview of what's happening from an organic and paid perspective.
3. It Offers Related Keyword Suggestions: This feature helps you capture a wider range of search intent.
4. It Gives You Historical Data: Semrush provides historical data and trends for keywords, which helps you identify and optimize for patterns in search behavior.

Few tools can beat Semrush when it comes to keyword and competitor research (other than Ahrefs), which is why it's an excellent tool for you to lean on in the keyword department. You can get most of what you need from Semrush with their base plan.

How You Should Use Letterdrop

For Content Optimization

The Letterdrop SEO Optimizer helps with technical and on-page content SEO and can automatically fix most errors for you.

Beyond automatic on-page and technical optimization fixes, here's what the tool can identify for you:

• Its Search Intent feature tells you whether your search is informational, navigational, commercial or transactional. It scans top pages and suggests the best format you should use to get ranking
• It provides insight into what has been covered on the SERP in the Tablestakes section so that you know what needs to be covered.
• It has an Information Gain section and suggests topics and new angles that haven't been covered yet.
• It analyzes and compares your content to that on top pages, giving you comparative data on word count, keywords, headings, and media usage. You can auto-add the suggested headings to your own text.
• It gives you an EEAT guide specific to your content to make sure all your bases are covered.

Here's a video demonstration of the Letterdrop SEO tool.

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Tools that tell a user to insert X keyword Y amount of times haven't worked for SEO for a long time. The Semrush writing assistant is partially guilty of this.

If you want to rank, you need to answer a user's search intent with unique information abiding by EEAT. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness and relates to Google's search rater guidelines.

Letterdrop semantically understands your content and makes sure you're on track. The tool is constantly updated to reflect changes in the search game, including helping you optimize for Google's Perspectives and SGE.

For Internal Linking

Internal links help Google crawl through your content and direct users to high-value pages. Most tools can point out if they're broken or missing but you'll have to fix those yourself, manually.

Semrush doesn't have an internal linking feature. On the other hand, Letterdrop can identify internal linking opportunities and automatically insert them into individual blog posts or publish them in bulk across your pages.

For Content Refresh Monitoring

Why refresh content? Because you can get more return for your time by sprucing up existing content for SEO instead of investing in an all-new campaign.

The difficulty lies in finding pages that need a refresh. You could use Google Search Console, but that means combing through individual pages to spot refresh opportunities. You may even need to write your own scripts to find data.

Letterdrop integrates with Google Search Console to give you a real-time overview of which pages need to be refreshed, including:

• Pages that are almost ranking
• Pages with declining traffic
• Pages falling victim to keyword cannibalization

For Quick Keyword Research

You'll need to buy multiple seats for Semrush if you have different users trying to access the tool. This is overkill, especially if they're just trying to do simple lookups.

Letterdrop's Keyword Research tool makes it easy for writers to perform quick keyword searches without the hassle of needing a paid seat. It supplements Semrush really well.

It gives you insight into:

• Monthly searches
• SEO Difficulty
• Paid difficulty
• Cost per click
• Current trend

The Verdict: Pair Letterdrop with a Semrush Base Plan

You'll have to pay for the more expensive Semrush plans just to get access to SEO features that fall incredibly short of what Letterdrop offers in one go. The SEO checks are extremely basic, and you're scored on arbitrary factors like keyword frequency which will not get you ranking today.

Let Letterdrop thoroughly optimize your content and leave Semrush to take care of your in-depth keyword research. Our recommendation is to pair Letterdrop with a Semrush base plan to cover your SEO bases from top to bottom.

If you want to learn more about how we at Letterdrop are making sure to optimize for the future of SEO, feel free to reach out to us.