Understand which content is actually driving revenue

You’re a good partner to sales, you know how to speak the language of your CEO and CFO, you understand that your number one goal in marketing is to help acquire best-fit customers repeatably.

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So, why am I writing you a letter?

I believe the way most companies do content marketing today is a waste of time. You see it out there too, right?

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Your pipeline targets increase each quarter. You know that more spray and pray content that you'd be ashamed to put in front of your buyer isn’t the answer.

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At Letterdrop, we give your team the tools to identify, create, and distribute revenue-attributable content, not just content for content’s sake.

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I run a business and a marketing team too. Our inbound is half our pipeline and a healthy blend of demand creation on LinkedIn and demand capture via SEO. I know that more "meh" content isn't building buyer trust or getting in-market buyers to raise their hands for your SDRs.

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If you want to do more of the same a everyone else, there are other tools and agencies you can turn too. If you want adapt to how GTM is changing, drive pipeline in a data-informed way and are ready to actually put some effort into buyer education, keep reading.

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Why do CMOs choose Letterdrop?

I’m going to be honest, we don’t fit neatly into a category on G2. We sat down and thought real hard about what a B2B company needs to scale customer acquisition organically.

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We arrived at the content engine that is now Letterdrop.

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Each component of Letterdrop is a standalone cog that makes up the machine:

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Is Letterdrop for you?

You should talk to us if:

• you have product marketing reasonably down - you know who you sell to, why they buy

• you acquire customers through Google or LinkedIn

• your team has a growth-oriented person to execute, experts who your buyers want to learn from, and a writer

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If you're bought into being genuinely helpful to your buyers, focusing on distribution, and tying content to pipeline, we'll work together like PB & J. Maybe you'll do so well, you can join our growing list of case studies.

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Ready to find out if there’s a fit?

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Book a demo with my team or shoot me a text. I'm at ‪650-741-3728‬.

P.S. Not ready to chat yet? Connect or follow me on LinkedIn where I help hundreds of CMOs think through their GTM.