How to Build Internal Links for HubSpot

TL;DR:

• You can manually add and track your internal links within HubSpot from the Website > SEO Dashboard, but the entire process can take up to an hour each time.
• Use the Letterdrop platform to automate internal linking suggestions and bulk-publish them to HubSpot pages.
• Follow best practices for internal linking, such as linking to relevant pages, targeting three to five internal links per blog post, and using relevant anchor text.

Internal links create a pathway through your pages, making it easier for Google (and your users) to find relevant pages. If you have pages set up in HubSpot, you can link them yourself to make sure it's easy for Google to crawl and index them.

However, HubSpot internal linking isn't semantic or automatic. You must define your pillar pages first, track which ones have missing links, and add the URLs yourself. This kind of manual work can take up to an hour at a time.

It's also easy to miss links or for links to break when pages move around. That's not good news for your SEO ranking.

Fortunately, there's an integration that lets you automate internal linking and link tracking for HubSpot entirely so that you can drive 30% more traffic, no sweat.

How to Add Links in HubSpot Manually

Finding and Adding Internal Links in HubSpot

To add links in HubSpot, you have to:

• find the topic you want to analyze for links
• navigate to the related content page from the "Check Link" button
• search for your pillar page in a dropdown and hyperlink to it manually

You then have to click "Update" to make sure your changes go live.

Checking Internal Links in HubSpot

If you want to check on your internal linking structure in HubSpot, you have to navigate to your pillar pages in "SEO> Topical Coverage."

1. A green line indicates that there is a subtopic keyword with an internal link back to the pillar page
2. A gray line means that there's no attached content
3. A red line means that there is attached content but there are no internal links back to the pillar page

To fix these red lines, you'll have to manually attach content and then follow the steps in the above section to hyperlink them.

Adding Internal Links in HubSpot is Slow and Tedious

As you can see, adding and tracking internal links in HubSpot requires you to navigate through a bunch of different tabs and manually link back to the main pillar page yourself.

Here's why this is a problem:

• You lose up to an hour or more on internal linking
• It's easy to miss opportunities for linking since everything is manual
• If your pages move or get deleted, all those links will break, which is another thing for you to fix

Missing and broken links can harm your SEO rankings. They should be easy to add and fix.

How to Automate Internal Linking for HubSpot with Letterdrop

On-Page and Site-Wide Internal Linking on Autopilot

Letterdrop acts as a headless CMS and can push content from the editor directly to your HubSpot pages (and countless other sites as well.)

The platform uses LLMs to semantically crawl and understand your content and how pages relate to one another. From there, it makes smart linking suggestions.

And it doesn't just make these suggestions based on keywords. It can go on any phrase that relates back to one of your existing pages.

• You get internal linking suggestions as you're writing in the editor
• There's a dedicated dashboard where you can see internal linking suggestions across your site — and you can automatically bulk-publish them directly to your HubSpot pages

It's also easy for you to find specific keywords and replace or hyperlink them in bulk with the Find and Replace feature. This is super useful for your internal link-building strategy and saves you from more manual searching.

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Tracking and Automatically Fixing Internal Link Health

Pages change, and that can mess up your internal linking structure.

You can track and auto-fix linking issues from the Link Health dashboard, and not just internal links — it works for 301 redirects and other broken links, too.

Best Practices for Internal Linking

Here are some best practices you can follow to make your links keep driving traffic to your HubSpot pages as they should.

1. Link to relevant pages relating to the original search intent. Remember, you're trying to help your user. If your article is about internal linking, don't link to another article about AI.
2. Target three to five internal links per blog post. You want to have a healthy amount of links in each of your articles — not so many that your page appears spammy, but not so few that it's near impossible for Google to crawl your site.
3. Make sure that the anchor text you use is relevant to the page you're linking to in some way. Avoid using "this link" or "here" when you're referring your reader to other relevant pages. This doesn't give Google any information. Make it as easy as possible for search engines to understand your content to stand a chance of high rankings.
4. Try to direct visitors to a high-converting page. If you know which pages generally get readers to book a demo or subscribe to your newsletter, try directing them there — if it's still relevant to search intent.
5. Check up on and update your links once every month. A broken URL can lead to an error 404 page, which is a total roadblock for your prospects. Use the Letterdrop Link Health feature to take this off your plate.

Automate Your Internal Links for HubSpot Today

Internal linking is just one of the many ways you can improve your SEO rankings — and automate them with a tool like Letterdrop. We help hundreds of marketing teams bring their CMS and custom sites to parity with WordPress. If you're looking to do the same, feel free to reach out to us.‎