Best LinkedIn Comments for Booking Meetings: Templates & Tactics

Not all of your prospects will be posting on LinkedIn.

But for any industry, between 1–10% of them are every month. This is an excellent opportunity for you to get your face in front of them in a non‑aggressive manner.

Why Comment on Linkedin?

From our customer data, we know that if you can get 2–3 touch points with likes and comments on LinkedIn posts with a prospect before reaching out, you will stand out, and are 3.6× more likely to get a positive response.

Other outcomes include:

• They now know your face
• They now know your name
• They now trust you a bit more (based on the quality of the comment; a low‑effort comment can’t actually hurt you)
• It's an easy transition to DMs — 90% of the time, saying "I'll DM you more" works
• It improves your odds on other channels, since your face and name are already familiar

It’s a no‑brainer, but most sellers skip it.

How Many Commenting Opportunities Are There Every Month?

There's a way to find opportunities for commenting using Sales Nav.

1. Open Sales Navigator → start a search → add filters for your decision‑maker ICP
2. Toggle on “Posted on LinkedIn”
3. Example: selling financial reporting software to CFOs — 100,000 total, 4,500 posted in the past 30 days.

That’s 4,500 chances in one month to familiarize yourself — just like their post and drop a thoughtful comment.

Monitoring Accounts to Comment On

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If you have target accounts that you need to book meetings with, you should add the decision makers from these companies to a list in Sales Navigator.

It’s a pain in the butt to do it but once you do (step by step instructions in video above), it lets you see a feed of all new posts from the people on your list. For example, if I’m in a sales cycle with Gong, I add their leadership team to my list.

You should be monitoring these like a hawk.

You can also Follow people to increase the chances of their posts appearing in your feed.

If you’re connected with them, you can click on the bell icon on their profile and subscribe to all their posts and get notifications so you never miss one.

Good vs. Bad Comments

Good comments are extensions of the conversation and add value:

• Hiring post → “Commenting for reach + sharing with my network. I actually know an old coworker who’d be a great fit — sending this her way.”
• AI‑programming trend → “We’re seeing this with our customers too: pausing jr hires and leaning on tenured engineers with AI agents. Any extreme examples you’ve seen?”

Bad comments add no value or erode trust:

• “Congrats!”
• “Great take!”
• Purely AI‑generated fluff that regurgitates the post

With this in mind, let's move on to some examples.

5 Comment Templates for Booking More Meetings

1. Company Events and Job Changes

Engage with prospects by showing interest in their launch events and initiatives. This demonstrates awareness and genuine interest in their activities, fostering a positive connection.

Use Case:

• Comment on posts announcing new product launches, services, or events.
• Engage with prospects who are sharing updates about their team’s activities and initiatives.

Example Comment:

Launch events like this are an interesting idea! Seems like a great play if the team can execute it properly & collaborate.

2. Deep Dive Discussions

Participate in discussions that delve into specific topics within your industry. This shows your expertise and thought leadership, making you a valuable connection for prospects.

Use Case:

• Engage with posts that explore industry trends, challenges, and strategies.
• Comment on articles, studies, or detailed posts that analyze specific aspects of your field.

Example Comment:

Seems like a really interesting deep dive on sales psychology. One area I'm interested in is what metric business development teams should be comped on to align best with AEs. Some do SQLs, some do SQOs, some do revenue. Ideally, Biz Dev should be as close to revenue as possible IMO (past a certain stage) but have heard horror stories about arguments over what's an opp and what isn't with vague qualification criteria.

3. Agree/Disagree and Expand

Build on comments made by others to add value and share your perspective. This shows that you’re actively participating in the conversation and have valuable insights to offer.

Use Case:

• Respond to posts where industry peers or influencers have shared their thoughts.
• Add value to existing discussions by sharing your experiences and insights.

Example Comment:

Agree with Maria. We've definitely seen people gravitate towards our self-serve trial. Especially for deals in the sales cycle. People want to try your product before spending $20k+.

4. Product Feedback and Experiences

Provide constructive feedback and share your experiences with similar products or services. This not only adds value to the conversation but also positions you as a user with practical insights.

Use Case:

• Engage with posts where users are discussing products, tools, or services they have implemented.
• Share your feedback and experiences to contribute to the discussion and help them out.

Example Comment:

We implemented a similar tool last quarter and have seen great results. The key for us was making sure our team received proper training for all the features.

5. Sharing a Helpful Resource

Where applicable, share resources that may help your prospect.

Use Case

This could be applicable to job changes, new hires, new additions to their tech stack, and if they openly complain about a common issue they might face.

Example Comment:

Congrats Melissa! Looks like you already hired an AE. This podcast with Dreamdata's Sales Leader on self-sourcing pipe with social selling might be helpful for them.

How to Book a Meeting After Commenting

Do not be picky about which posts you engage with.

Some sellers will only ever comment or like if the post is directly relevant to what you sell. Your prospect may only post once a month.

Don’t miss an opportunity to build a relationship when it’s rare to get it in the first place.

Like the post

You should probably like most posts from prospects.

Everyone is vain and likes attention - they check who likes and engages with their posts.

It’s an easy way to get your forgettable name in front of the buyer and be slightly less forgettable.

Comment on the post

Leave a thoughtful comment.

• DO NOT pitch them here
• DO NOT leave a purely AI-generated comment without editing first

This is relationship building and not only build familiarity with your name but also brings up good points.

Send a connection request

If you want to connect with the decision maker, this is probably the best time to send the connection request and have it accepted.

You just exchanged pleasantries digitally and now it’s ok for you to want to connect. You should see over a 50% acceptance rate.

Move the conversation to DMs

Once you comment on a post, if the prospect replies, you can always say something like “I’ll DM you” and move the conversation into the DMS.

Mention it on cold calls

If you now email the prospect, they’ve seen your name and profile picture before. As long as they are the same on email, they are much more likely to open it.

If you cold call and they pick up, you can just say “Hey, it’s Julie from Acme. We were chatting in the comments. You have a minute?”

Get The Conversation Going in the Comments

Comments are such an easy way to get in front of your buyers and to get the conversation started. By followig the above, you'll be booking more meetings in no time.

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